WhatsApp Compliance and Best Practices

Meta has strict policies for WhatsApp Business. Violating them can get your number permanently banned — losing your customer base overnight.

Always get explicit opt-in

Customers must explicitly agree to receive messages from your business. A checkbox at checkout is the easiest way.

Respect the 24-hour window

Outside the 24-hour customer service window, you can only send approved template messages.

Provide easy opt-out

Every message should have a clear way to unsubscribe — usually "Reply STOP to unsubscribe."